Waitrose Weekend
Waitrose Weekend is one of the most successful brand newspapers in the UK. Launched in March 2010 as the first free newspaper published by a retailer, it has a weekly print run of 350,000 copies and is available in Waitrose’s 286 branches.
To coincide with the 2018 rebrand of Waitrose and John Lewis, Studio Brannan was commissioned to undertake a full, top-to-bottom newspaper redesign to reposition the publication for a premium brand.
Working with John Brown Media and the in-house editorial and brand teams we developed an elegant and modern design, elevating the standing of the newspaper to match the aspirations and brand values of the company.
Project requirements
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Print design
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The approach
We showcased beautiful photography and introduced infographics to raise the engagement of a wide and discerning audience. Clear signposting, section openers and a new colour palette improved the navigation and readability of the content.
A full set of robust templates and guides was supplied to the in-house team who produce the publication every week.
